How about you? Do you own your brand? How are you feeling right now? Are you
passing the test? Have you googled yourself and your brand lately? Are you
listening into brand and product mentions? Owning a brand comes with some big
responsibilities. Are you ready?
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Technology doesn't drive success. It never has and it never will. Our success
comes from the human side of our business. Even when we're surrounded by the
best technology in the world - the human element drives all the decisions.
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Everywhere I turn I see some new article proclaiming the death of content
marketing. What a crock... Content marketing is not the problem!
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Dear Pinterest
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One of my first CEO clients - a leader in the early days of the Search
industry - gave me a great piece of advice about the competition. I still
follow it.
"If you pay too much attention to the competition - you'll always end up
following them."
At the time I actually think I thought he was nuts. After all, as a young
idealistic marketing consultant, competitive analysis was one of those B
school standards near and dear to my heart.
Now, some twenty something years later, I see how brilliant he was.
Companies have to think for themselves, not like their competitors.
I'm not say... (more)