It's All in Your Mind: The Power of Neuroscience in Business and Life

Rebel Brown

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Top Stories by Rebel Brown

The older I grow the more I realize how many people I have trained to take advantage of me. In some cases I’ve consciously seen the abuse and disrespect, even as I’ve gone back for more, and more, and more. It was like I’m magnetically pulled to these folks - in business and in my personal life. For decades I couldn’t understand why I let clients take advantage of me - working me way harder than anyone else and paying me less. The same went for supposed friends in my life who, in reality, were little more than users. They took and took from me when they needed me, then cast me aside like I was yesterday’s coffee when they no longer needed me or my generosity. Yet back I went for more. Seeking Worthiness I realize now that it’s all part of the pattern we create in our unconscious minds as abused kids or adults. Our abusers tell us we’ll never be good enough, never ... (more)

Five Keys to an Awesome M&A

In the interest of balance, today I'm waxing on about the awesome opportunities presented by M&As - and some of the lessons I've learned along the way to help things go a bit more smoothly. M&As are one of the most powerful opportunities for a Phoenix to rise; stronger, brighter, ready to soar into a leadership. After all, you're bringing two companies together who presumably have complementary skill-sets, products, market knowledge and customer bases. What could be MORE exciting?  Instead of investing time and dollars to build these assets  - we have the opportunity to blend the... (more)

The Power of the Plan, or Why We Crashed and Burned

Picture this. A big company has one last chance to rise from a serious downturn. But the company has lots going for it. An unbelievably loyal customer and market following, A game changing innovation, A significant demand for exactly that innovation, A bit of money to back it. I watched customer after customer 'light up' as we told our story. We relaunched the company around that game changing solution to widely acclaimed success. In all my years I've never seen customers react so consistently, so passionately. It was the proverbial slam dunk. Within a month of the relaunch, the... (more)

So You Want to Be a Consultant

I’ve been consulting successfully for over 20 years now. That makes me an old-timer in many folks’ perceptions. Friends and associates often come to me for advice on how to start their own consulting business – mostly around how to position themselves as an expert in the market. Here’s the advice I give: Focus. The first inclination for any new consultant is to try to ‘do it all’. After all, you’ve dabbled in a number of different aspects of your field, right? Wrong. In my experience, the best way to be successful is to focus first on a narrow set of skills and areas where you ca... (more)

Is Fear Really the Great Motivator?

I saw an article in BNET last week that just plain ticked me off. To Sell More, Scare your Customers Spitless also sparked a little Twitter debate when I ranted about it. I was a bit surprised by a few Tweets declaring FUD as an accepted sales tactic and fear as a great motivator. I sold mainframes against IBM in my formative 20's. I cut my teeth on FUD. I won deals against it, and I didn't use FUD to do it. But that's another post:) The BNET article went way beyond FUD in promoting Provocative Selling. The fundamental premises are similar to the way many of us have sold/marketed... (more)