It's All in Your Mind: The Power of Neuroscience in Business and Life

Rebel Brown

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Top Stories by Rebel Brown

Businesses large and small are jumping into a social media presence these days. It’s a great opportunity for real communication with your audience.  If you walk the walk. But what happens when the talk isn’t the walk?  When a customer pushes past the social persona. Do you walk the walk - or do you crash and burn? Two cases in point. CASE ONE: The Social Media Guru Take a certain large corp that's into social media big time. This company is a rare deal - a successful business in an industry that is going down fast. Well, I had a nightmare customer experience with my brand new, high dollar product from this same company.  One of the worst. Trust me, that says a lot. A friend suggested I ping the social media exec with my story - to give him the feedback and let him work his magic. My initial reaction was that my complaining to a big corp wasn't going to matter. I'm ... (more)

Put Your Competition in the RearView Mirror

One of my first CEO clients - a leader in the early days of the Search industry - gave me a great piece of advice about the competition.  I still follow it. "If you pay too much attention to the competition - you'll always end up following them." At the time I actually think I thought he was nuts. After all, as a young idealistic marketing consultant, competitive analysis was one of those B school standards near and dear to my heart. Now, some twenty something years later, I see how brilliant he was. Companies have to think for themselves, not like their competitors. I'm not say... (more)

Stop Blaming Sales!

I had to remind a client of that fact as we were discussing their last product launch - a launch that was less successful than they'd hoped. The executive was complaining to me that the revenues just hadn't ramped as expected. The field was discounting, selling point products versus the complete solution, so margins were disappointing as well. The company had to finally assign quotas against the newly launched product to get the field to pay attention to this revolutionary whatchamadoodle. The field hadn't even found early reference customers - the company had only targeted the o... (more)

Keep Your Eye on the Revenue

Do you think your market launch is 'final' once you drop the press release announcing your new product or company'? Wrong. Great launches continue for weeks or months after the press release. I usually have a minimum of a six month post-launch plan for any client, sometimes longer than that. You're probably thinking, "Once it's public, it's public. What's left to do?" First, let's reframe the meaning of launches.  Launches have one goal - revenue. Getting all those press clippings won't pay your salary. Launch momentum must continue far past the press release to power revenues.. Y... (more)

Do You See Crisis or Opportunity?

So many seem to expect continued failure these days; stuck in fear, focused on the negative. The economy is our scapegoat, and Eeyore's "Woe is Me" echoes resoundingly. Yet some businesses and people are thriving - in the middle of the same 'crisis'. So what's different for them? What do these thriving people and businesses see and do that everyone else can't seem to see or do? A lot of it comes down to attitude and beliefs. Yes, touchy feely stuff. But I do believe that how we perceive our world impacts our experience. My own life is enough proof for me. If we look around, we'l... (more)