It's All in Your Mind: The Power of Neuroscience in Business and Life

Rebel Brown

Subscribe to Rebel Brown: eMailAlertsEmail Alerts
Get Rebel Brown: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Rebel Brown

Every two days we create a quantity of information equal to the volume of information created between the dawn of civilization all the way to 2003. WOW. But even the largest data warehouse can't match the biggest data in our world. That data is happening right there inside you. It's called your unconscious mind. In a single day the average person is exposed to the same amount of information as a person in the 15th century was exposed to in a lifetime. In the first day of life, a baby receives a volume of information equivalent to 70 times the information housed in the Library of Congress. Every second, you receive and process over 11M bits of data from your five senses. Your mind stores that data in your neuro connectors around your body. Now get this. There are over (10 to the 10th power) to the 11th power neuro connectors in your body. How's that for storage! Wh... (more)

Five Keys to an Awesome M&A

In the interest of balance, today I'm waxing on about the awesome opportunities presented by M&As - and some of the lessons I've learned along the way to help things go a bit more smoothly. M&As are one of the most powerful opportunities for a Phoenix to rise; stronger, brighter, ready to soar into a leadership. After all, you're bringing two companies together who presumably have complementary skill-sets, products, market knowledge and customer bases. What could be MORE exciting?  Instead of investing time and dollars to build these assets  - we have the opportunity to blend the... (more)

Revenue's Down, Let's Fire Sales

I met with a former client to discuss his company's current business. He wanted to pick my brain on how to best approach their opportunity to transform themselves, to reinvent and re-tune. In response to their flat (and somewhat declining) revenue, they've cut back their company resources across the board - but they've specifically reduced headcount in sales.  That surprised me.  Why would you cut sales when you need to drive revenue?   Beyond the obvious opportunity to let go of the dead weight?  I asked some questions and here's what I learned: The company released the bottom ... (more)

Put Your Competition in the RearView Mirror

One of my first CEO clients - a leader in the early days of the Search industry - gave me a great piece of advice about the competition.  I still follow it. "If you pay too much attention to the competition - you'll always end up following them." At the time I actually think I thought he was nuts. After all, as a young idealistic marketing consultant, competitive analysis was one of those B school standards near and dear to my heart. Now, some twenty something years later, I see how brilliant he was. Companies have to think for themselves, not like their competitors. I'm not say... (more)

Accentuate the Positive!

I decided to go looking for signs of positive sales and marketing amid the SuperFUD we discussed yesterday. I hopped out to some high-tech websites, a traditional FUD bastion. I have to admit I was surprised to find a positive and upbeat focus. Leaders in PC's, a tough industry, are positive.  HP is helping kids to 'Study Hard and Learn Big'. 'Designed with You in Mind' is a core theme of Dell's enterprise business - that carries over to kids and other users as well.  Positive customer upside, no fear in sight. There IS hope out there! I took a look at IBM. More positive and uplif... (more)